Mashkanti
Mashkanti
Mashkanti
MASHKANTI is a B2B2C platform that accelerates the process of obtaining a mortgage, showcasing to customers three top-notch proposals. Its functionalities enhance user interaction by delivering quotes from diverse banks within a two-hour time frame. Not to mention, these proposals encompass pre-approval and financing ratios, guaranteeing a rapid and effective mortgage application journey.
MASHKANTI is a B2B2C platform that accelerates the process of obtaining a mortgage, showcasing to customers three top-notch proposals. Its functionalities enhance user interaction by delivering quotes from diverse banks within a two-hour time frame. Not to mention, these proposals encompass pre-approval and financing ratios, guaranteeing a rapid and effective mortgage application journey.
MASHKANTI is a B2B2C platform that accelerates the process of obtaining a mortgage, showcasing to customers three top-notch proposals. Its functionalities enhance user interaction by delivering quotes from diverse banks within a two-hour time frame. Not to mention, these proposals encompass pre-approval and financing ratios, guaranteeing a rapid and effective mortgage application journey.
My role
My role
My role
System design, product design, user interface, research, user interviews, usability testing
System design, product design, user interface, research, user interviews, usability testing
System design, product design, user interface, research, user interviews, usability testing
Tools
Tools
Tools
Figma, Canva , pen & paper
Figma, Canva , pen & paper
Figma, Canva , pen & paper
Client
Client
Client
Individuals seeking a mortgage from a bank (B2B2C).
Individuals seeking a mortgage from a bank (B2B2C).
Individuals seeking a mortgage from a bank (B2B2C).
Background#1
Background#1
Background#1
Overview
Overview
Overview
The website caters to customers interested in obtaining a mortgage by centralizing their private information. This includes receiving system forms and obtaining pre-approval, enabling them to proceed to the bank for finalizing the offer.
The website caters to customers interested in obtaining a mortgage by centralizing their private information. This includes receiving system forms and obtaining pre-approval, enabling them to proceed to the bank for finalizing the offer.
The website caters to customers interested in obtaining a mortgage by centralizing their private information. This includes receiving system forms and obtaining pre-approval, enabling them to proceed to the bank for finalizing the offer.
About tech
About tech
About tech
The user receives three adjusted offers and pre-approval within two hours after providing his details to all banks at the same time.
The user receives three adjusted offers and pre-approval within two hours after providing his details to all banks at the same time.
The user receives three adjusted offers and pre-approval within two hours after providing his details to all banks at the same time.
Discovery#2
Discovery#2
Discovery#2
Problem statements
Problem statements
Problem statements
A long and cumbersome process
A long and cumbersome process
A long and cumbersome process
Long process -Visit the bank, submit forms, and wait for confirmation that the forms are accurate.
Long process -Visit the bank, submit forms, and wait for confirmation that the forms are accurate.
Long process -Visit the bank, submit forms, and wait for confirmation that the forms are accurate.
Wait for a few days to receive "approval in principle" and further coordinate with the banker for a meeting to finalize and close the process.
Wait for a few days to receive "approval in principle" and further coordinate with the banker for a meeting to finalize and close the process.
Wait for a few days to receive "approval in principle" and further coordinate with the banker for a meeting to finalize and close the process.
Possible Solutions
Possible Solutions
Possible Solutions
Reducing meetings at the bank
Reducing meetings at the bank
Reducing meetings at the bank
Save time by leaving details on different websites
Save time by leaving details on different websites
Save time by leaving details on different websites
The site distributes the details to all banks at the same time within two hours receiving the "principle of approval"
The site distributes the details to all banks at the same time within two hours receiving the "principle of approval"
The site distributes the details to all banks at the same time within two hours receiving the "principle of approval"
Definition of Target Groups
Bio
Noa Bek, married with four children, has identified a property to purchase. With sufficient equity, she and her husband aim to secure a mortgage swiftly to expedite the process of closing the deal on the house. The urgency arises from the need to vacate their current apartment.
Noa bek
30 years old
Married
4 Children
Technically inclined
Main Goals & Frustration
Noa and her husband are aware that the mortgage process can be time-consuming. Coordinating meetings with multiple banks, providing details on various websites, and collecting the required paperwork can be a complex and often confusing process. The concerns arise due to the limited time available, as they face the imminent eviction from their current apartment.
Definition of Target Groups
Bio
Noa Bek, married with four children, has identified a property to purchase. With sufficient equity, she and her husband aim to secure a mortgage swiftly to expedite the process of closing the deal on the house. The urgency arises from the need to vacate their current apartment.
Noa bek
30 years old
Married
4 Children
Technically inclined
Main Goals & Frustration
Noa and her husband are aware that the mortgage process can be time-consuming. Coordinating meetings with multiple banks, providing details on various websites, and collecting the required paperwork can be a complex and often confusing process. The concerns arise due to the limited time available, as they face the imminent eviction from their current apartment.
Definition of Target Groups
Bio
Noa Bek, married with four children, has identified a property to purchase. With sufficient equity, she and her husband aim to secure a mortgage swiftly to expedite the process of closing the deal on the house. The urgency arises from the need to vacate their current apartment.
Noa bek
30 years old
Married
4 Children
Technically inclined
Main Goals & Frustration
Noa and her husband are aware that the mortgage process can be time-consuming. Coordinating meetings with multiple banks, providing details on various websites, and collecting the required paperwork can be a complex and often confusing process. The concerns arise due to the limited time available, as they face the imminent eviction from their current apartment.
Competitors Analysis
Competitors Analysis
Competitors Analysis
Three leading banks were examined, revealing a time-consuming process. Each bank's website requires the entry of personal details, and there is a subsequent waiting period of several days for a representative to respond.
Three leading banks were examined, revealing a time-consuming process. Each bank's website requires the entry of personal details, and there is a subsequent waiting period of several days for a representative to respond.
Three leading banks were examined, revealing a time-consuming process. Each bank's website requires the entry of personal details, and there is a subsequent waiting period of several days for a representative to respond.
Weaknesses
Weaknesses
Weaknesses
•
•
•
Long registration process
Long registration process
Long registration process
•
•
•
Questions about home value, including repayment terms, are not always clear
Questions about home value, including repayment terms, are not always clear
Questions about home value, including repayment terms, are not always clear
•
•
•
There is no quick response to the customer
There is no quick response to the customer
There is no quick response to the customer
Strengths
Strengths
Strengths
•
•
•
Friendly and intuitive interface in the registration process
Friendly and intuitive interface in the registration process
Friendly and intuitive interface in the registration process
•
•
•
Rich information
Rich information
Rich information
•
•
•
A wide variety of actions
A wide variety of actions
A wide variety of actions
Research #3
Research #3
Research #3
Interview
Interview
Interview
The process
The process
The process
In my research, I discovered that the entire mortgage process raised concerns regarding understanding and obtaining the loan. Users expressed dissatisfaction with the lack of clear responses and explanations about loans, leaving them uncertain about what is right for them. To delve deeper into these issues, I conducted three Zoom interviews and one phone interview using a questionnaire. The target audience for these interviews was couples who have taken out a mortgage.
In my research, I discovered that the entire mortgage process raised concerns regarding understanding and obtaining the loan. Users expressed dissatisfaction with the lack of clear responses and explanations about loans, leaving them uncertain about what is right for them. To delve deeper into these issues, I conducted three Zoom interviews and one phone interview using a questionnaire. The target audience for these interviews was couples who have taken out a mortgage.
In my research, I discovered that the entire mortgage process raised concerns regarding understanding and obtaining the loan. Users expressed dissatisfaction with the lack of clear responses and explanations about loans, leaving them uncertain about what is right for them. To delve deeper into these issues, I conducted three Zoom interviews and one phone interview using a questionnaire. The target audience for these interviews was couples who have taken out a mortgage.
My Goals
My Goals
My Goals
Simplify and streamline the registration process on various bank websites.
Simplify and streamline the registration process on various bank websites.
Simplify and streamline the registration process on various bank websites.
Save time in obtaining approval principles
Save time in obtaining approval principles
Save time in obtaining approval principles
Simplify the application process by simultaneously sending forms to multiple banks.
Simplify the application process by simultaneously sending forms to multiple banks.
Simplify the application process by simultaneously sending forms to multiple banks.
Get the three best mortgage offers
Get the three best mortgage offers
Get the three best mortgage offers
Mapping the User's requirements
Mapping the User's requirements
Mapping the User's requirements
Following user interviews, I endeavored to address issues in the mortgage application process, aiming to make it more accessible and user-friendly.
I examined the journey they have to go through to apply for a mortgage.
Following user interviews, I endeavored to address issues in the mortgage application process, aiming to make it more accessible and user-friendly.
I examined the journey they have to go through to apply for a mortgage
Following user interviews, I endeavored to address issues in the mortgage application process, aiming to make it more accessible and user-friendly.
I examined the journey they have to go through to apply for a mortgage.
Use Case
Use Case
Use Case
Alleviate apprehension in the mortgage application process by ensuring swift and responsive procedures.
Alleviate apprehension in the mortgage application process by ensuring swift and responsive procedures.
Alleviate apprehension in the mortgage application process by ensuring swift and responsive procedures.
Create a profile
Create a profile
1
Registration, leaving details and uploading forms
Registration, leaving details and uploading forms
Registration, leaving details and uploading forms
Sending details
Sending details
2
The site distributes all the details to all the banks
The site distributes all the details to all the banks
The site distributes all the details to all the banks
Verification
Verification
3
The banks receive the paperwork and verifies the details
The banks receive the paperwork and verifies the details
The banks receive the paperwork and verifies the details
The best offer
The best offer
4
The user receives the 3 best offers
The user receives the 3 best offers
The user receives the 3 best offers
sign a deal
sign a deal
5
coordinates a meeting at the bank to close the loan
coordinates a meeting at the bank to close the loan
coordinates a meeting at the bank to close the loan
USER JOURNEY
USER JOURNEY
DesignPhase #4
DesignPhase #4
DesignPhase #4
Building the Site Structure
Building the Site Structure
Building the Site Structure
Usability testing
Usability testing
Usability testing
Usability tests were conducted by two participants from the user interviews and a QA developer.
The interviewees received a wireframe in the first interview, and then received the final design, on which changes were made. the questionnaire included guided and unguided tests. You are presented with an explanation of the changes made.
1- Saving time and alleviating the anxiety associated with getting a mortgage, guided me in designing the user experience based on a mental model, that includes filling out forms and uploading documents.
The process ends with a meeting with a banker and signing the loan.
2- I reduced the questions in the form to 3 to 4 clicks to upload details and understand which loan the customer wants
3- The questions are short and simple, It is impossible to move forward if all the questions have not been answered
4- The buttons are big
5- Breadcrumb navigation showing the user's progress
6- Timer to show progress for loan approval (up to two hours)
Usability tests were conducted by two participants from the user interviews and a QA developer.
The interviewees received a wireframe in the first interview, and then received the final design, on which changes were made. the questionnaire included guided and unguided tests. You are presented with an explanation of the changes made.
1- Saving time and alleviating the anxiety associated with getting a mortgage, guided me in designing the user experience based on a mental model, that includes filling out forms and uploading documents.
The process ends with a meeting with a banker and signing the loan.
2- I reduced the questions in the form to 3 to 4 clicks to upload details and understand which loan the customer wants
3- The questions are short and simple, It is impossible to move forward if all the questions have not been answered
4- The buttons are big
5- Breadcrumb navigation showing the user's progress
6- Timer to show progress for loan approval (up to two hours)
Usability tests were conducted by two participants from the user interviews and a QA developer.
The interviewees received a wireframe in the first interview, and then received the final design, on which changes were made. the questionnaire included guided and unguided tests. You are presented with an explanation of the changes made.
1- Saving time and alleviating the anxiety associated with getting a mortgage, guided me in designing the user experience based on a mental model, that includes filling out forms and uploading documents.
The process ends with a meeting with a banker and signing the loan.
2- I reduced the questions in the form to 3 to 4 clicks to upload details and understand which loan the customer wants
3- The questions are short and simple, It is impossible to move forward if all the questions have not been answered
4- The buttons are big
5- Breadcrumb navigation showing the user's progress
6- Timer to show progress for loan approval (up to two hours)
Sketch & ideas
Sketch & ideas
Sketch & ideas
Low fedilty
Low fedilty
FINaL OF DESIGN
FINaL OF DESIGN
FINaL OF DESIGN
4 unique features that save critical time in the process of Getting a mortgage
4 unique features that save critical time in the process of Getting a mortgage
4 unique features that save critical time in the process of Getting a mortgage
1- Verify details with all banks simultaneously by distributing them to each bank; a process that currently does not exist.
1- Verify details with all banks simultaneously by distributing them to each bank; a process that currently does not exist.
2 - After two hours of waiting, the user receive 3 best offers (instead of waiting several days for each bank today)
2 - After two hours of waiting, the user receive 3 best offers (instead of waiting several days for each bank today)
Two hour countdown
Two hour countdown
3- Obtaining approval
principles from the banks
3- Obtaining approval principles from the banks
Coordinating a meeting with
the banker to receive the mortgage
Coordinating a meeting with the banker to receive the mortgage
Let's create something remarkable together 🚀.
Ashkenazi.meital@gmail.com
054-5680963
Let's create something remarkable together 🚀.
Ashkenazi.meital@gmail.com
054-5680963
Let's create something remarkable together 🚀.
Ashkenazi.meital@gmail.com
054-5680963
