UP 60
UP 60
UP 60
An innovative B2C management application in the field of leisure
⚡ The new features reduced cognitive load and led to obtaining information in an easy and accessible way
An innovative B2C management application in the field of leisure
⚡ The new features reduced cognitive load and led to obtaining information in an easy and accessible way
An innovative B2C management application in the field of leisure
⚡ The new features reduced cognitive load and led to obtaining information in an easy and accessible way
My role
My role
My role
System design, product design, user interface, research, user interviews, usability testing
System design, product design, user interface, research, user interviews, usability testing
System design, product design, user interface, research, user interviews, usability testing
Tools
Tools
Tools
Figma, Canva , pen & paper
Figma, Canva , pen & paper
Figma, Canva , pen & paper
Client
Client
Client
The Elderly (B2C)
The Elderly (B2C)
The Elderly (B2C)
Background#1
Background#1
Background#1
Overview
Overview
Overview
The application intended for the elderly aims to integrate all the relevant interests of the user. It encompasses five main areas: social community, culture, volunteering, studies and sports. The goal is to connect adults to enriching activities in these areas.
The application intended for the elderly aims to integrate all the relevant interests of the user. It encompasses five main areas: social community, culture, volunteering, studies and sports. The goal is to connect adults to enriching activities in these areas.
The application intended for the elderly aims to integrate all the relevant interests of the user. It encompasses five main areas: social community, culture, volunteering, studies and sports. The goal is to connect adults to enriching activities in these areas.
About tech
About tech
About tech
The user connects to five main areas of interest in his life: community, culture, volunteering, studies and sports. The app unites all these aspects into one convenient platform.
The user connects to five main areas of interest in his life: community, culture, volunteering, studies and sports. The app unites all these aspects into one convenient platform.
The user connects to five main areas of interest in his life: community, culture, volunteering, studies and sports. The app unites all these aspects into one convenient platform.
Discovery#2
Discovery#2
Discovery#2
Problem statements
Problem statements
Problem statements
Relieve loneliness
Relieve loneliness
Relieve loneliness
To feel valuable and meaningful
To feel valuable and meaningful
To feel valuable and meaningful
The increasing preoccupation with medical matters
The increasing preoccupation with medical matters
The increasing preoccupation with medical matters
Technological difficulty
Technological difficulty
Technological difficulty
Possible Solutions
Possible Solutions
Possible Solutions
Make friends and connect with the community
Make friends and connect with the community
Make friends and connect with the community
Learn new things
Learn new things
Learn new things
Be part of a social activity
Be part of a social activity
Be part of a social activity
One place that unites all activities
One place that unites all activities
One place that unites all activities
Definition of Target Groups
Bio
David is a retiree who worked for many years as an accountant. He mostly stays at home, occasionally meets with family and friends, and travels with his wife. However, he has no regular daily activities.
David Shalem
68 years old
Married
3 children, 7 grandchildren
Not technically orientated
Main Goals & Frustration
David is dissatisfied with the need to visit multiple websites and spend a considerable amount of time searching for topics of interest, such as volunteering or culture. Additionally, he finds it cumbersome to register for various activities across different platforms. David is actively seeking a solution that consolidates most of his interests into one accessible and user-friendly platform for ease of use.
Definition of Target Groups
Bio
David is a retiree who worked for many years as an accountant. He mostly stays at home, occasionally meets with family and friends, and travels with his wife. However, he has no regular daily activities.
David Shalem
68 years old
Married
3 children, 7 grandchildren
Not technically orientated
Main Goals & Frustration
David is dissatisfied with the need to visit multiple websites and spend a considerable amount of time searching for topics of interest, such as volunteering or culture. Additionally, he finds it cumbersome to register for various activities across different platforms. David is actively seeking a solution that consolidates most of his interests into one accessible and user-friendly platform for ease of use.
Definition of Target Groups
Bio
David is a retiree who worked for many years as an accountant. He mostly stays at home, occasionally meets with family and friends, and travels with his wife. However, he has no regular daily activities.
David Shalem
68 years old
Married
3 children, 7 grandchildren
Not technically orientated
Main Goals & Frustration
David is dissatisfied with the need to visit multiple websites and spend a considerable amount of time searching for topics of interest, such as volunteering or culture. Additionally, he finds it cumbersome to register for various activities across different platforms. David is actively seeking a solution that consolidates most of his interests into one accessible and user-friendly platform for ease of use.
Competitors Analysis
Competitors Analysis
Competitors Analysis
To pinpoint the users' needs, I examined competitors in the field of the elderly. My findings revealed that most applications focus on making technology accessible for medical matters, providing very limited information and neglecting other subjects. Consequently, I selected a website and elderly targeted application that is more relevant to the specific subject I am researching.
To pinpoint the users' needs, I examined competitors in the field of the elderly. My findings revealed that most applications focus on making technology accessible for medical matters, providing very limited information and neglecting other subjects. Consequently, I selected a website and elderly targeted application that is more relevant to the specific subject I am researching.
To pinpoint the users' needs, I examined competitors in the field of the elderly. My findings revealed that most applications focus on making technology accessible for medical matters, providing very limited information and neglecting other subjects. Consequently, I selected a website and elderly targeted application that is more relevant to the specific subject I am researching.
Ageing well
Ageing well
Ageing well
מוטקה מתחברים לאנשים
מוטקה מתחברים לאנשים
מוטקה מתחברים לאנשים
Weaknesses
Weaknesses
Weaknesses
The data ran slowly
The data ran slowly
The data ran slowly
Few topics to choose from
Few topics to choose from
Few topics to choose from
Visual overload
Visual overload
Visual overload
Unorganized information
Unorganized information
Unorganized information
Strengths
Strengths
Strengths
Rich information
Rich information
Rich information
Alot actions
Alot actions
Alot actions
Lots of groups to join
Lots of groups to join
Lots of groups to join
A wide variety of courses
A wide variety of courses
A wide variety of courses
Research #3
Research #3
Research #3
Interview
Interview
Interview
The process
The process
The process
In my research, I observed the challenge of accessing knowledge across various areas of interest through different websites and applications. To delve deeper, I conducted three face-to-face and Zoom interviews using a structured questionnaire. The target audience for these interviews was the elderly
In my research, I observed the challenge of accessing knowledge across various areas of interest through different websites and applications. To delve deeper, I conducted three face-to-face and Zoom interviews using a structured questionnaire. The target audience for these interviews was the elderly
In my research, I observed the challenge of accessing knowledge across various areas of interest through different websites and applications. To delve deeper, I conducted three face-to-face and Zoom interviews using a structured questionnaire. The target audience for these interviews was the elderly
My Goals
My Goals
My Goals
Reduce search load on various sites
Reduce search load on various sites
Reduce search load on various sites
The goal is to bring together specific activities and interests for the elderly within one application.
The goal is to bring together specific activities and interests for the elderly within one application.
The goal is to bring together specific activities and interests for the elderly within one application.
Enable users to receive information that is both accessible and easy to operate
Enable users to receive information that is both accessible and easy to operate
Enable users to receive information that is both accessible and easy to operate
Mapping the User's requirements
Mapping the User's requirements
Mapping the User's requirements
To comprehend user scenarios, I examined their needs, challenges, and the journey they undertook to acquire information. 💪 By utilizing mapping and the use case I developed, I gained a more precise understanding and filled in the gaps in the remaining data.
To comprehend user scenarios, I examined their needs, challenges, and the journey they undertook to acquire information. 💪 By utilizing mapping and the use case I developed, I gained a more precise understanding and filled in the gaps in the remaining data.
To comprehend user scenarios, I examined their needs, challenges, and the journey they undertook to acquire information. 💪 By utilizing mapping and the use case I developed, I gained a more precise understanding and filled in the gaps in the remaining data.
Use Case
Use Case
Use Case
Reduce the technological difficulty
And minimize the search on different websites to get information on several topics
Reduce the technological difficulty
And minimize the search on different websites to get information on several topics
Reduce the technological difficulty
And minimize the search on different websites to get information on several topics
Create a profile
1
Activities : volunteering culture,games,freinds and community.
Activities : volunteering culture,games,freinds and community.
Activities : volunteering culture,games,freinds and community.
GAMES
2
Train your brain.
volunteering
3
Volunteer and feel significant.
Volunteer and feel significant.
Volunteer and feel significant.
NEW FRIENDS
4
Joining groups in the same field of interest.
Joining groups in the same field of interest.
Joining groups in the same field of interest.
HANG OUT
5
Plan aweekly outing.
USER JOURNEY
USER JOURNEY
USER JOURNEY
DesignPhase #4
DesignPhase #4
DesignPhase #4
Building the Site Structure
Building the Site Structure
Building the Site Structure
Usability testing
Usability testing
Usability testing
Usability tests were done by two of the interviewees in user interviews, front end and by QA developer.
Usability tests were done by two of the interviewees in user interviews, front end and by QA developer.
Usability tests were done by two of the interviewees in user interviews, front end and by QA developer.
The purpose of the test: is to test elderly regarding the user experience of the application. The interviewees received a wireframe in the first interview, and then received the final design, on which changes were made. the questionnaire included guided and unguided tests. You are presented with an explanation of the changes made
The purpose of the test: is to test elderly regarding the user experience of the application. The interviewees received a wireframe in the first interview, and then received the final design, on which changes were made. the questionnaire included guided and unguided tests. You are presented with an explanation of the changes made
The purpose of the test: is to test elderly regarding the user experience of the application. The interviewees received a wireframe in the first interview, and then received the final design, on which changes were made. the questionnaire included guided and unguided tests. You are presented with an explanation of the changes made
Sketch & ideas
Sketch & ideas
Sketch & ideas
To strategize the UX/UI, I revisited the non-technologist interviewees to grasp the most effective means of ensuring a user-friendly experience that is accessible to them.
To strategize the UX/UI, I revisited the non-technologist interviewees to grasp the most effective means of ensuring a user-friendly experience that is accessible to them.
To strategize the UX/UI, I revisited the non-technologist interviewees to grasp the most effective means of ensuring a user-friendly experience that is accessible to them.
Phase 1
Phase 1
Phase 1
Didn't pay attention to navigation buttons
Didn't pay attention to navigation buttons
Didn't pay attention to navigation buttons
Didn't recognize icons, only recognized according to the text. They tried to click on the text
Didn't recognize icons, only recognized according to the text. They tried to click on the text
Didn't recognize icons, only recognized according to the text. They tried to click on the text
Improve the instruction of what needs to be done on the home screen
Improve the instruction of what needs to be done on the home screen
Improve the instruction of what needs to be done on the home screen
The name ‘action history’ button was too long
The name ‘action history’ button was too long
The name ‘action history’ button was too long
Phase 2
Phase 2
Phase 2
I enlarged the navigation buttons into a frame that to look like a button
I enlarged the navigation buttons into a frame that to look like a button
I enlarged the navigation buttons into a frame that to look like a button
I added the caption to the icon inside the button
I added the caption to the icon inside the button
I added the caption to the icon inside the button
I added the title to the icon so that they understand what needs to be done
I added the title to the icon so that they understand what needs to be done
I added the title to the icon so that they understand what needs to be done
I shortened the name of the icon to history
I shortened the name of the icon to history
I shortened the name of the icon to history
This button shows where the user was the last time, since non-technologists don't know how they got to a certain place on the site, this feature can help them
This button shows where the user was the last time, since non-technologists don't know how they got to a certain place on the site, this feature can help them
This button shows where the user was the last time, since non-technologists don't know how they got to a certain place on the site, this feature can help them
Low fedilty
Low fedilty
FINaL OF DESIGN
FINaL OF DESIGN
FINaL OF DESIGN
Choose where to hang out
Choose where to hang out
Choose where to hang out
A navigation bar is displayed with large push buttons
A navigation bar is displayed with large push buttons
A navigation bar is displayed with large push buttons
Accessibility and simplicity
Accessibility and simplicity
Accessibility and simplicity
There is a name next to each icon, according to user research, some of them do not know the icon and tried to click on the name, so they are together on the same button
There is a name next to each icon, according to user research, some of them do not know the icon and tried to click on the name, so they are together on the same button
There is a name next to each icon, according to user research, some of them do not know the icon and tried to click on the name, so they are together on the same button
Back to the community
Back to the community
Back to the community
The buttons are designed to be larger, aiming to foster community connection. This adjustment was made following a study of users who expressed concerns about loneliness.
The buttons are designed to be larger, aiming to foster community connection. This adjustment was made following a study of users who expressed concerns about loneliness.
The buttons are designed to be larger, aiming to foster community connection. This adjustment was made following a study of users who expressed concerns about loneliness.
Conclusion
Conclusion
Conclusion
The application gathers in it all the relevant information for the user and he does not have an additional need to enter other websites and different applications
The application gathers in it all the relevant information for the user and he does not have an additional need to enter other websites and different applications
The application gathers in it all the relevant information for the user and he does not have an additional need to enter other websites and different applications
The user connects to a new community, leading to a successful alleviation of loneliness
The user connects to a new community, leading to a successful alleviation of loneliness
The user connects to a new community, leading to a successful alleviation of loneliness
The operational concept proves successful even for those who are not technologically inclined
The operational concept proves successful even for those who are not technologically inclined
The operational concept proves successful even for those who are not technologically inclined
Next project →
Next project →
Let's create something remarkable together 🚀.
Ashkenazi.meital@gmail.com
054-5680963
Let's create something remarkable together 🚀.
Ashkenazi.meital@gmail.com
054-5680963
Let's create something remarkable together 🚀.
Ashkenazi.meital@gmail.com
054-5680963
Let's create something remarkable together 🚀.
Ashkenazi.meital@gmail.com
054-5680963
Let's create something remarkable together 🚀.
Ashkenazi.meital@gmail.com
054-5680963
